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| Advancing from Survival to Growth |
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In the 1980s, INDEVCO pursued business opportunities outside Lebanon, where fighting continued throughout the decade.
In 1982, the group acquired five American manufacturing companies. In a leading country of paper and pulp manufacturing, the US firms represented an upstream investment, one which required oversight by a Paper & Containers Division within the group.
In Lebanon, meanwhile, INDEVCO leveraged Unipak's excellent reputation as a corrugated packaging supplier to agricultural enterprises. It established Masterpak and expanded by producing plastic greenhouse film covers and later plastic crates for the agri sector.
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Household disposable brands produced by Sanita and managed by a Consumer Products Division became the undisputed leader in the market. Aided further by memorable environmental campaigns, the Sanita brand became a nationwide generic name for aluminium foil, cling film, and plastic trash bags.
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Success in the consumer disposables market led to the founding of National Paper Company Ltd in Jeddah, Saudi Arabia in 1984.
First-born company, GESPA, enlarges imports to include raw materials and industrial machinery, in addition to its export, trade and procurement functions.
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